Marketing

Once the decision had been made to manufacture mini-club, Märklin faced a complex series of events which would leads to people buying this new product.  Because Märklin was an older company, they also had both experience and name recognition.  This would not be the same as issuing new locomotives in their traditional H0 product line, and the market that they were creating with mini-club was new, unexplored territory.  At the same time, showing the tiny trains was often more than sufficient to convince people to buy.

Core to the selling process was the need to make items interesting and attractive. And, the best way to start someone in the new product lien was the starter set. Likewise, the packaging of the new items would be crucial.

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